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+11 votes

Is it really a problem at all that shopping agencies have ways to predict what someone wants at that moment to customize their ads? I think being able to receive customized ads and content is nicer because people get what they need.

asked in DATA360_Spring2019 by (1 point)

1 Answer

+1 vote

I agree with you Minh. I think that this seems to be a win-win situation. The consumer is able to see advertisements relative to their interests and the producer is able to broadcast their product to consumers who will actually consider purchasing their product. Another question stemming from this, though, is how much information is actually being taken from the individual? I think a line is crossed when private information, such as name, credit card number, social media tags and more are taken. Business should not go further than a basic interchange of money and advertisement.

answered by (1 point)