I agree with you Minh. I think that this seems to be a win-win situation. The consumer is able to see advertisements relative to their interests and the producer is able to broadcast their product to consumers who will actually consider purchasing their product. Another question stemming from this, though, is how much information is actually being taken from the individual? I think a line is crossed when private information, such as name, credit card number, social media tags and more are taken. Business should not go further than a basic interchange of money and advertisement.